informational totalitatarianism & Google – Ippolita

this is very good, although the translation isn’t always the best, with Europeanisms like:

The cybernetic IT systems reshape continuously its very foundations and turns in to ideology by technology that was.

but then:

‘opening a code’ does not equate to ‘making it free’, ‘publishing content’ does not equate to ‘making it public’. On the contrary: continuing with the example of Facebook (although G+ or other social platforms work in the same way) it becomes clear that it actually works the opposite way. Everything that is posted becomes the non-exclusive property of the company. This means that it can be resold to third parties; you can (re)read this in the TOS (Terms of Service). In the clouds of social networks, then, published does not mean public. For almost all web 2.0 applications published means ‘private’; a corporation or a private company owns the content. Each time we access our online profiles (our digital alter egos) we work for these corporations for free. By serving us with increasingly invasive and accurate advertisements, their algorithms try to make money on our back – on our digital bodies.

and earlier:

Hardware devices now almost exclusively serve to provide access to the Web and its services. As users we do not ‘own’ anything, because everything is shared with the large corporations that provide us with services free of charge. For the common user, the computer as a physical entity has faded in the impalpability of cloud computing. Like Olympic Gods, the informatics of domination which rule our lives stay in the clouds.

This ‘evolution’ reflects a precise technical and economic goal, namely, that the Web has to become the main environment for IT development. Key elements of this evolution are cloud computing, the smartphone, tablet, e-reader (or mobile devices in general), browsers, HTML5, and social networks.