speaking to the machinic value of online sociality: Alexis Madrigal in the Atlantic

his conclusion:

the tradeoffs we make on social networks is not the one that we’re told we’re making. We’re not giving our personal data in exchange for the ability to share links with friends. Massive numbers of people — a larger set than exists on any social network — already do that outside the social networks. Rather, we’re exchanging our personal data in exchange for the ability to publish and archive a record of our sharing. That may be a transaction you want to make, but it might not be the one you’ve been told you made.

– from here