the market is small so you’ve got to work that much harder to make sure you capture their attention and keep it all the way up to the check-out and sometimes you find yourself doing things that go right against the grain but at the end of the day we make the best ads in the world, so we can feel proud of that, kia kaha from the domestic series OR between 80-90% of the world is already uninhabitable because the people that live there can’t afford to