quite apart from the monetarisation of every relation, there appears the as if of our neo-colonised and neo-liberal social setup: as if a relation belonged to the world of commercial communication. The models set by the commercialisation of culture hereby extend beyond what may – usefully or not – be exchanged outside of the possibility of making money. So the Christchurch earthquake has its music video, played just after the advice on preventing kids from seeing images that are too graphic, this sentimental pornography. … Although we do not preclude the possibility that this product will make money – and it may and such funds as are raised may go to a worthy cause – the fact is that a commercial model is being followed, that the product is to all intents and purposes commercial and therefore commercialises disaster.
{ 2011 02 28 }
