RO = received opinion + the sympathetic magic of associativism >> meaning image referring to image in an endless gyre with the implication that thought follows the image; thus ‘It’s time for a change’ = Obama = NZ National Party campaign

  • Labour + Greens = a short step to communism
  • Helen Clark has been in too long = it’s time for a change
  • a coalition headed by Helen Clark = a five-headed monster => a Clark government = a monster
  • Kyoto = NZ loses in the race for global trade
  • Labour’s foreign policy = no FTA with USA
  • FTA with USA = the apex of NZ diplomatic achievement
  • FTA with USA = no implications for NZ self-determination/sovereignty
  • Helen Clark = Stalin after a face wax
  • you can tell when it’s election time = Helen Clark starts to look a bit better / dresses with care / has been to the beautician / makeover artiste
  • Helen = ambiguous sexuality
  • Helen Clark’s government = nanny state
  • nanny state / monster / negative / muck-raking campaign = gender neutral
  • National’s campaign = positive + Labour’s campaign = cynicism + muck-raking
  • clever campaign = clever government
  • National = we’ve got fresh ideas
  • John Key = the leader / new face of the National Party / of the new National
  • John Key = new media savvy => 1.5 b. spent on universal broadband = an investment in the future of NZ
  • “We will not sell state assets” = “We will not sell state assets”

to be continued at leisure … = after all there’s no hurry => speed in communication and bandwidth for communication does not equal communication (or when it’s time for a change in public opinion we are arrogant enough to assume we can change public opinion)(or a man with no qualities can lead a country without qualities)

  • Helen Clark will go down in history as a great manager = not a great leader