Biomimicry: the totalising potential of the analogon

There is an image of nature in the analogon of biomimicry. Nature is passive. Meekly it inherits corporate interest. Where yesterday industry adopted models, today the technocracy imports biological fieldwork. We are to have a social ecology and, in the sympathetic magic of association, sustainably grow interests.

The corpse totalises. It makes betting on it a sure and real thing. Nature stops where human thinking starts, where there are percepts to be had, blocks to be raised and although the process-forms of biomimicry make a gesture at vitalism it is vitiated by narratological totalisation: the blocking of all flows in the latest and potentially last (this being its true and vital virtue) master narrative. Albeit that nature is passive.

Nature is a repository for corporate wish-fulfilment. Here is what is familiar about the ground. What is unfamiliar about the forest floor is what it has to tell us about what is familiar, which is how to lay carpet tiles. Nature holds the copyrights for the Guild as long as clients get the profit. What profit is is familiar. It will excuse exploitation of labour. And nature will profit. This is the bonus. The actual ecology will benefit from this analogical ecology.

How does nature accelerate the flow of capital?
Unfortunately it doesn’t. As a natural process this would be desertification.

Biomimicry can however answer the needs of Olympic nationalism with corporate brand placement.