T-Cell:
3 strengths:
1
passion for and commitment to artistic excellence
to promote this strength:
work with others who share the same passion and commitment
to retain this strength:
secure financial side of the venture: pay
2
write challenging scripts/performance pieces
to promote this strength:
approach without compromise; proceed without fear
to retain this strength:
continue learning: feed it
3
works engage audience
to promote this strength:
get them talking
to retain this strength:
build audiences
3 weaknesses:
1
lack of financial nous: no money muscle
to reduce weakness:
find producer/manager
2
“theatre is a big black hole into which money is thrown”
to reduce weakness:
find sustainable business model, e.g. charity
3
by past failures held fast, in a cage of misprision
to reduce weakness:
do new things
3 opportunities:
1
art & intellect to the fore
to take advantage:
market and make available to the art & intellect hungry
2
guerrilla style; cell-based; small & mobile
to take advantage:
travel to audience; use element of surprise
3
low running-costs translate into $ & low cost tickets
to take advantage:
promote savings to potential audience
3 threats:
1
too much competition for the arts dollar
to reduce threat:
find alternative income streams: private/pre-sales
2
“I didn’t get it” – you must please media first!
to reduce threat:
become a moving target: don’t apologise; don’t exaggerate
3
niche market not big enough to sustain production
to reduce threat:
be stupid as well as smart: move laterally
TO DO:
contact public funding agencies, local & central
contact other companies & individuals already in the field
(don’t expect them to come to me)
add useless and irrelevant ideas to useful and relevant ideas, stir
