T-Cell & I @ PACE: day 8, SWOT – back in the corner where the literal truth becomes a downright lie & who is helped?

T-Cell:

3 strengths:

1
passion for and commitment to artistic excellence

to promote this strength:

work with others who share the same passion and commitment

to retain this strength:

secure financial side of the venture: pay

2
write challenging scripts/performance pieces

to promote this strength:

approach without compromise; proceed without fear

to retain this strength:

continue learning: feed it

3
works engage audience

to promote this strength:

get them talking

to retain this strength:

build audiences

3 weaknesses:

1
lack of financial nous: no money muscle

to reduce weakness:

find producer/manager

2
“theatre is a big black hole into which money is thrown”

to reduce weakness:

find sustainable business model, e.g. charity

3
by past failures held fast, in a cage of misprision

to reduce weakness:

do new things

3 opportunities:

1
art & intellect to the fore

to take advantage:

market and make available to the art & intellect hungry

2
guerrilla style; cell-based; small & mobile

to take advantage:

travel to audience; use element of surprise

3
low running-costs translate into $ & low cost tickets

to take advantage:

promote savings to potential audience

3 threats:

1
too much competition for the arts dollar

to reduce threat:

find alternative income streams: private/pre-sales

2
“I didn’t get it” – you must please media first!

to reduce threat:

become a moving target: don’t apologise; don’t exaggerate

3
niche market not big enough to sustain production

to reduce threat:

be stupid as well as smart: move laterally

TO DO:

contact public funding agencies, local & central

contact other companies & individuals already in the field
(don’t expect them to come to me)

add useless and irrelevant ideas to useful and relevant ideas, stir